The Juice Innovation Table: Technology for Sugar Reduction

By Beth Warren & Kimberly Anderson

Featured in Fruit Juice Focus • Issue 43 • January/February 2024

Growth opportunities exist across the world for juice beverages due to their popularity with global consumers. The market driver for this growth opportunity is the healthy perception of the naturally occurring nutrients provided by juice. However, the concentration of sugar in juices and beverages that include juice is a rising concern for many consumers seeking healthier lower sugar options in beverages.